Should I lower the price of my home?
So when do I know it’s time to consider lowering the price of my home? This is a very tricky question that many sellers and their realtors constantly struggle. And the answers are not clear cut black and white. Some obvious factors to consider:
1. Are we in a buyers or sellers market?
2. How much of a hurry am I in?
3. Have there been adequate showings and if so what was the feedback?
4. How is my home currently priced to similar homes (high end etc)?
5. Has my home been adequately marketed?
We have a current listing that has been on the market for a month. The home is in wonderful condition and its location is good. We have hosted an open house 3 of the 4 weeks and feel we have marketed it very well through signage, advertising, and electronic means. We have had average traffic with no real follow-up interest. We are still in a buyer’s market as there are 6-7 months of inventory for this style home in this price range. And we are closer to the high end price range (our comparables indicate that similar homes priced 5K-8K below us have been selling, however, not in large numbers). We definitely struggle with this question because the home is nearly perfect. At the same time our client would love to sell her home before the holidays. In our final analysis we conclude that the market is telling us we are priced a bit too high and to have the best chance of selling in the next 6 weeks is to lower the price. How much did we lower it? Will it work? Obviously there are no guarantees but no matter what the outcome, we’ll let you know how it turns out. This can be as much an art as it is a science.